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Business & Operations Intermediate

Strategy Frameworks by the Numbers: BCG Matrix, Market Attractiveness & Scenarios

Put numbers behind the classic strategy tools: market share, BCG matrix, GE-McKinsey scoring, five forces, SWOT priorities, Ansoff expected value, scenarios and a balanced scorecard, every cell checked as you go.

8 lessons 8 labs 1.9 h Certificate

  • One-time payment
  • 14-day money-back guarantee
  • Secure checkout with Stripe

What you'll build

What you will be able to do

Each lab ends with a concrete result that you build yourself and the checker confirms, cell by cell.

  • Measure where each of Vellmar Home Group's six business units stands in its market, in absolute and relative terms.
  • Calculate market growth, sort the six units into Stars, Cash cows, Question marks and Dogs with IF, and draw the matrix as a scatter chart.
  • Score all six units on weighted market attractiveness and business strength and turn the scores into an invest, selective or harvest recommendation.
  • Turn a five-forces workshop into numbers for two markets, find the force that hurts most and pick the market to enter.
  • Score eight SWOT items on impact, urgency and ability to act, rank them and decide what to act on now.
  • Value four growth options from the Ansoff matrix by expected NPV, check each against the board's loss limit and pick the best.
  • Build three scenarios for a product relaunch, weight them by probability and report the expected profit and the range.
  • Score eight KPIs against their targets, handle 'lower is better' KPIs, roll the scores up by perspective and highlight the misses.

About this course

Strategy frameworks are often drawn on whiteboards, but they become far more useful with numbers attached. This course quantifies the classics. You calculate market share and relative share, then place each business unit on the growth-share matrix. A nine-box attractiveness and strength grid is built from weighted scores, and the five competitive forces are rated and weighted. SWOT findings become ranked priorities through a scoring matrix, and growth options from the product-market grid are judged by expected value within a risk limit. Bear, base and bull scenarios are combined with probabilities, and a balanced scorecard rolls up weighted KPI achievement. For MBA students, consultants and strategy or planning teams.

Curriculum

Course content

8 lessons · 8 labs · 1.9 h · final exam

  1. Market Share & Relative Market ShareLab12 min4 checked tasks
    Unlocked when you buy the course
  2. The BCG Growth-Share Matrix: Classify Every Business UnitLab15 min4 checked tasks
    Unlocked when you buy the course
  3. GE-McKinsey Matrix: Weighted Attractiveness & Strength ScoringLab16 min4 checked tasks
    Unlocked when you buy the course
  4. Porter's Five Forces, Scored and WeightedLab14 min4 checked tasks
    Unlocked when you buy the course
  5. From SWOT to Priorities: a Weighted Scoring MatrixLab14 min4 checked tasks
    Unlocked when you buy the course
  6. Ansoff Growth Options with Expected Value and a Risk LimitLab14 min4 checked tasks
    Unlocked when you buy the course
  7. Scenario Planning: Bear, Base and Bull with ProbabilitiesLab14 min4 checked tasks
    Unlocked when you buy the course
  8. Balanced Scorecard: KPI Achievement, Weights and Roll-UpLab16 min4 checked tasks
    Unlocked when you buy the course
  9. Final exam12 questions, 75% to pass, unlimited retries.

Certificate

Finish with a certificate you can verify

Complete every lesson and pass the final exam to receive a certificate of completion for this course, with a unique credential ID and a public verification page.

  • Names the course, your score and the date of issue
  • A verification link for your CV or LinkedIn profile
  • 12 questions, 75% to pass, unlimited retries.

A Tutorvo certificate confirms that you completed a course. It is not an official or professional qualification.

Illustration. Your certificate shows your own name, course and credential ID.

Before you buy

Questions about this course

Is this a subscription?

No. You pay $9.99 once for this course. There is no subscription and nothing renews automatically. Prices are in US dollars; taxes may be added where required.

What exactly do I get?

All lessons and labs of this course, the final exam and the certificate, including later updates to the course, for as long as Tutorvo offers it. Access is personal and tied to your account.

Can I get a refund?

Yes. If you are not satisfied, email hello@tutorvo.com within 14 days of buying and we refund the course in full via Stripe. The guarantee does not apply once a certificate for the course has been issued to you, or where there are signs of abuse.

When can I start?

Right after payment. Access starts immediately at your request; for consumers in the EU/EEA the statutory right of withdrawal therefore ends once access has begun, while our 14-day money-back guarantee applies regardless.

Do I need Excel or other software?

No. The labs run in a spreadsheet inside your browser on a laptop, tablet or phone. Function names and syntax follow Excel.

Is the certificate an official qualification?

No. It confirms that you completed all lessons of the course and passed its final exam. It is not an official, state-recognised or professional qualification. The name is taken from your profile when the certificate is issued.

Full details are in our Terms · hello@tutorvo.com

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