Marketing Analytics
Web Analytics Metrics: Sessions, Engagement, Conversions & UTM Data
BeginnerCertificate$9.99
Web Performance Metrics: Core Web Vitals, Page Weight & Caching
LCP, INP and CLS at the 75th percentile, good/needs-improvement/poor shares, page weight budgets, 3G/4G transfer times, CDN hit ratio, compression savings and the link to conversion: 8 labs on one fictional online shop.
- One-time payment
- 14-day money-back guarantee
- Secure checkout with Stripe
What you'll build
What you will be able to do
Each lab ends with a concrete result that you build yourself and the checker confirms, cell by cell.
- Take 30 real-user page views of Fernhill Outdoor, compute the 75th percentile of LCP, INP and CLS with PERCENTILE.INC and decide Good, Needs improvement or Poor.
- Sort 24 page views into the three Core Web Vitals bands with COUNTIF/COUNTIFS, turn the counts into shares and filter by device.
- Total the transfer size of the Fernhill Outdoor product page, compute each resource type's share, flag the types over budget and chart actual vs budget.
- Estimate how long three pages take on four network profiles from their weight, the downlink speed and the round-trip time, and derive a weight budget from a 3-second target.
- Compute the daily cache hit ratio and byte offload of the Fernhill Outdoor CDN, the correctly weighted weekly hit ratio and the origin requests a 95% hit ratio would save.
- Measure how much Brotli saves over gzip for the shop's text files, estimate the savings of converting JPEGs to a modern format and total the effect on the page.
- Link load time to conversion for 24 traffic segments: conversion rate per segment, the correlation, the weighted conversion rate per load-time bucket and a chart for the business case.
- Build the weekly performance dashboard of six page types: count the budgets each page meets, give it a status, measure the share within the LCP budget and flag the slow pages in red.
About this course
Slow pages lose visitors, and fixing them starts with measuring the right things. This course shows how to work with real performance data. You calculate the 75th percentile for loading, interaction and layout shift metrics, and the share of visits rated good, needs improvement or poor. A page weight budget breaks bytes down by resource type, and transfer times are estimated on slower mobile connections from bandwidth and round trips. You measure cache hit ratio and origin offload, estimate savings from compression and modern image formats, and relate speed to conversion with correlation and bucketed rates. A budget dashboard flags what fails. For web developers, SEO specialists and product teams.
Curriculum
Course content
8 lessons · 8 labs · 2.1 h · final exam
- Unlocked when you buy the course
- Unlocked when you buy the course
- Unlocked when you buy the course
- Unlocked when you buy the course
- Unlocked when you buy the course
- Unlocked when you buy the course
- Unlocked when you buy the course
- Unlocked when you buy the course
- Final exam
Certificate
Finish with a certificate you can verify
Complete every lesson and pass the final exam to receive a certificate of completion for this course, with a unique credential ID and a public verification page.
- Names the course, your score and the date of issue
- A verification link for your CV or LinkedIn profile
- 12 questions, 75% to pass, unlimited retries.
A Tutorvo certificate confirms that you completed a course. It is not an official or professional qualification.
Before you buy
Questions about this course
Is this a subscription?
No. You pay $9.99 once for this course. There is no subscription and nothing renews automatically. Prices are in US dollars; taxes may be added where required.
What exactly do I get?
All lessons and labs of this course, the final exam and the certificate, including later updates to the course, for as long as Tutorvo offers it. Access is personal and tied to your account.
Can I get a refund?
Yes. If you are not satisfied, email hello@tutorvo.com within 14 days of buying and we refund the course in full via Stripe. The guarantee does not apply once a certificate for the course has been issued to you, or where there are signs of abuse.
When can I start?
Right after payment. Access starts immediately at your request; for consumers in the EU/EEA the statutory right of withdrawal therefore ends once access has begun, while our 14-day money-back guarantee applies regardless.
Do I need Excel or other software?
No. The labs run in a spreadsheet inside your browser on a laptop, tablet or phone. Function names and syntax follow Excel.
Is the certificate an official qualification?
No. It confirms that you completed all lessons of the course and passed its final exam. It is not an official, state-recognised or professional qualification. The name is taken from your profile when the certificate is issued.
Full details are in our Terms · hello@tutorvo.com
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