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Marketing Analytics Intermediate

Affiliate Marketing Math: EPC, Commissions, Conversion & Payouts

The numbers behind affiliate links, without the hype: conversion funnel and EPC, CPA vs revenue share vs tiered commission, comparing programs by net EPC, cookie windows, paid-traffic ROI, refunds and payout thresholds, a SUMIFS dashboard and the merchant's view of incremental sales. Fictional programs, no income claims, every cell checked as you go.

8 lessons 8 labs 2.1 h Certificate

  • One-time payment
  • 14-day money-back guarantee
  • Secure checkout with Stripe

What you'll build

What you will be able to do

Each lab ends with a concrete result that you build yourself and the checker confirms, cell by cell.

  • Turn one month of affiliate-link data into conversion rate, average order value, EPC and RPM per article and for the whole site.
  • Pay the same six months of orders under a flat CPA, a revenue share and a tiered rate, and see which model earns the most.
  • Rank five programs for the same product by gross and net EPC, pick the best one and chart the comparison.
  • Measure the days from click to order, flag the orders inside the cookie window and compare the commission under a 30-day and a 7-day window.
  • Compare what each ad click costs with what it earns, find the campaigns that lose money and work out the highest CPC you can afford.
  • Take reversed orders off the gross commission, measure the reversal rate per program and apply the minimum payout threshold.
  • Roll a quarter's commission log up by program and month with SUMIFS, count only approved commission and chart which programs carry the site.
  • Switch sides and judge an affiliate program like the merchant: full cost per partner type, incremental sales, incremental ROAS and the program's real contribution.

About this course

A high commission rate can still be the worse deal, and this course shows you how to tell. Working with a funnel from page views to clicks to orders, you calculate earnings per click and use it to compare programs instead of headline percentages. You model pay-per-sale, revenue share and tiered commissions, decide which orders count under different cookie windows, and test whether buying traffic at a given cost per click is profitable. You also subtract refunds and chargebacks to find the commission that is really paid, summarise earnings by program and month, and switch sides to judge a program's cost against the extra sales it brings. Suited to bloggers, content publishers, affiliate managers and online merchants.

Curriculum

Course content

8 lessons · 8 labs · 2.1 h · final exam

  1. EPC & the Conversion Funnel: Page Views → Clicks → OrdersLab15 min4 checked tasks
    Unlocked when you buy the course
  2. Commission Models: CPA, Revenue Share & Tiered RatesLab16 min4 checked tasks
    Unlocked when you buy the course
  3. Comparing Programs by EPC, Not by Commission Rate (Chart)Lab16 min5 checked tasks
    Unlocked when you buy the course
  4. Cookie Window & Attribution: Which Orders Count?Lab15 min4 checked tasks
    Unlocked when you buy the course
  5. Paid Traffic: CPC vs EPC, Profit & ROILab15 min4 checked tasks
    Unlocked when you buy the course
  6. Refunds, Chargebacks & Net Commission: What Actually Gets PaidLab16 min4 checked tasks
    Unlocked when you buy the course
  7. Publisher Dashboard: SUMIFS by Program & Month (Chart)Lab18 min4 checked tasks
    Unlocked when you buy the course
  8. Merchant Side: Program Cost vs Incremental SalesLab17 min4 checked tasks
    Unlocked when you buy the course
  9. Final exam12 questions, 75% to pass, unlimited retries.

Certificate

Finish with a certificate you can verify

Complete every lesson and pass the final exam to receive a certificate of completion for this course, with a unique credential ID and a public verification page.

  • Names the course, your score and the date of issue
  • A verification link for your CV or LinkedIn profile
  • 12 questions, 75% to pass, unlimited retries.

A Tutorvo certificate confirms that you completed a course. It is not an official or professional qualification.

Illustration. Your certificate shows your own name, course and credential ID.

Before you buy

Questions about this course

Is this a subscription?

No. You pay $9.99 once for this course. There is no subscription and nothing renews automatically. Prices are in US dollars; taxes may be added where required.

What exactly do I get?

All lessons and labs of this course, the final exam and the certificate, including later updates to the course, for as long as Tutorvo offers it. Access is personal and tied to your account.

Can I get a refund?

Yes. If you are not satisfied, email hello@tutorvo.com within 14 days of buying and we refund the course in full via Stripe. The guarantee does not apply once a certificate for the course has been issued to you, or where there are signs of abuse.

When can I start?

Right after payment. Access starts immediately at your request; for consumers in the EU/EEA the statutory right of withdrawal therefore ends once access has begun, while our 14-day money-back guarantee applies regardless.

Do I need Excel or other software?

No. The labs run in a spreadsheet inside your browser on a laptop, tablet or phone. Function names and syntax follow Excel.

Is the certificate an official qualification?

No. It confirms that you completed all lessons of the course and passed its final exam. It is not an official, state-recognised or professional qualification. The name is taken from your profile when the certificate is issued.

Full details are in our Terms · hello@tutorvo.com

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