Paid Traffic: CPC vs EPC, Profit & ROI
This lesson is part of the course
In this lesson
You compare what each ad click costs with what it earns, find the campaigns that lose money and work out the highest CPC you can afford.
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Lessons in this course
- EPC & the Conversion Funnel: Page Views → Clicks → Orders Locked
- Commission Models: CPA, Revenue Share & Tiered Rates Locked
- Comparing Programs by EPC, Not by Commission Rate (Chart) Locked
- Cookie Window & Attribution: Which Orders Count? Locked
- Paid Traffic: CPC vs EPC, Profit & ROI Locked
- Refunds, Chargebacks & Net Commission: What Actually Gets Paid Locked
- Publisher Dashboard: SUMIFS by Program & Month (Chart) Locked
- Merchant Side: Program Cost vs Incremental Sales Locked