Tutorvo
Data & Analytics Intermediate

Data Quality Metrics: Completeness, Validity, Uniqueness, Timeliness & DQ Scorecards

Measure data quality like a data steward: completeness with COUNTBLANK, validity rules, duplicate keys, orphan records across tables, entry lag and freshness against SLAs, accuracy against a verified sample, a weighted DQ scorecard with icon sets and a trend dashboard with the cost of poor data: 8 graded labs on CRM and order data.

8 lessons 8 labs 2 h Certificate

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What you'll build

What you will be able to do

Each lab ends with a concrete result that you build yourself and the checker confirms, cell by cell.

  • Count the blanks in every column of a customer table, turn them into completeness percentages, measure how many records have all required fields and flag the weak columns.
  • Test every email for a basic format, every country against an allowed list and every credit limit for type and range, compute validity rates per rule and per row, and add a Data Validation rule that stops new bad limits.
  • Flag rows whose customer ID appears more than once, count distinct IDs, compute the uniqueness rate, find duplicate emails that differ only in capitals and colour the duplicate keys.
  • Look up every order's customer in the master table, count the orphan orders and the revenue they carry, find orders whose region contradicts the master and compute a consistency rate.
  • Compute how many hours each order took to reach the CRM, the share entered within the 4-hour SLA, the 90th-percentile lag and how stale the whole table is at the reporting time.
  • Compare 12 CRM records with values verified at the source, match cities while ignoring case and stray spaces, accept revenues within a 5% tolerance, compute field accuracy and the margin of error of a small sample.
  • Combine five dimension scores into one weighted DQ score per dataset, give each a Green/Amber/Red status, name its weakest dimension and add traffic-light icons.
  • Compute weekly error rates and the cost of bad records, chart the DQ score with a trendline and estimate in which week the trend reaches the 97% target.

About this course

Bad data is easy to complain about and hard to measure. This course gives you a structured way to score it. You measure completeness at cell, field and record level, then test validity with format, allowed-value and range rules. Uniqueness labs find duplicate keys and repeated email addresses, and consistency labs catch orphan keys and conflicting values across tables. Timeliness is measured as entry lag, SLA compliance and p90, and accuracy by comparing a sample with verified values. You combine all dimensions into a weighted scorecard with RAG status and icons, and finish with a trend dashboard that estimates the cost of poor data. For data stewards, BI analysts and data governance teams.

Curriculum

Course content

8 lessons · 8 labs · 2 h · final exam

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  9. Final exam12 questions, 75% to pass, unlimited retries.

Certificate

Finish with a certificate you can verify

Complete every lesson and pass the final exam to receive a certificate of completion for this course, with a unique credential ID and a public verification page.

  • Names the course, your score and the date of issue
  • A verification link for your CV or LinkedIn profile
  • 12 questions, 75% to pass, unlimited retries.

A Tutorvo certificate confirms that you completed a course. It is not an official or professional qualification.

Illustration. Your certificate shows your own name, course and credential ID.

Before you buy

Questions about this course

Is this a subscription?

No. You pay $9.99 once for this course. There is no subscription and nothing renews automatically. Prices are in US dollars; taxes may be added where required.

What exactly do I get?

All lessons and labs of this course, the final exam and the certificate, including later updates to the course, for as long as Tutorvo offers it. Access is personal and tied to your account.

Can I get a refund?

Yes. If you are not satisfied, email hello@tutorvo.com within 14 days of buying and we refund the course in full via Stripe. The guarantee does not apply once a certificate for the course has been issued to you, or where there are signs of abuse.

When can I start?

Right after payment. Access starts immediately at your request; for consumers in the EU/EEA the statutory right of withdrawal therefore ends once access has begun, while our 14-day money-back guarantee applies regardless.

Do I need Excel or other software?

No. The labs run in a spreadsheet inside your browser on a laptop, tablet or phone. Function names and syntax follow Excel.

Is the certificate an official qualification?

No. It confirms that you completed all lessons of the course and passed its final exam. It is not an official, state-recognised or professional qualification. The name is taken from your profile when the certificate is issued.

Full details are in our Terms · hello@tutorvo.com

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