Tutorvo
Business & Operations Intermediate

Negotiation by the Numbers: BATNA, ZOPA, Concessions & Deal Value

Value your BATNA, find the ZOPA, score multi-issue packages, price payment terms, read concession patterns, test anchors on your own deal history, pick the offer with the best expected value and total up a contract: 8 graded labs on one packaging supplier's deals.

8 lessons 8 labs 2.1 h Certificate

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What you'll build

What you will be able to do

Each lab ends with a concrete result that you build yourself and the checker confirms, cell by cell.

  • Value Northlake Packaging's four alternatives to a deal with Harbor Foods, find the BATNA and decide whether Harbor's current offer beats it.
  • Derive Northlake's minimum price and Harbor's maximum price for five SKUs, measure the zone of possible agreement and flag the SKUs where no deal is possible.
  • Score three contract packages for both sides with issue weights, add the scores and find the package that creates the most joint value.
  • Turn three package offers into one number each: net annual value after the cost of payment terms and warranty, and the present value over the contract length.
  • Measure both sides' concessions round by round, check that Harbor's steps shrink, project Harbor's final bid from the pattern and chart the negotiation dance.
  • Analyse Northlake's last 12 deals: how aggressive each first offer was, where the deal settled between the two first offers and how much a bolder anchor moved the final price.
  • Weigh eight possible prices by the chance that Harbor accepts, include the BATNA when it says no and pick the price with the highest expected value.
  • Value three versions of a plant manager's package over four years, and measure how much of the gap between offer and counter-offer a creative proposal closes.

About this course

Strong negotiators prepare with numbers rather than instinct. This course shows how to turn a negotiation into a few clear calculations. You value your BATNA as the expected value of your alternatives, set reservation prices and check whether a zone of possible agreement exists at all. Offers with several issues are scored with weights and SUMPRODUCT, and you compare packages that trade price against payment terms, volume and warranty. Concession patterns reveal where the other side is heading, and your own deal history shows how first offers and anchors affected outcomes. You calculate the expected value of an offer from its acceptance probability and total up a compensation package of base, bonus, equity and benefits. For buyers, sellers and managers.

Curriculum

Course content

8 lessons · 8 labs · 2.1 h · final exam

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  9. Final exam12 questions, 75% to pass, unlimited retries.

Certificate

Finish with a certificate you can verify

Complete every lesson and pass the final exam to receive a certificate of completion for this course, with a unique credential ID and a public verification page.

  • Names the course, your score and the date of issue
  • A verification link for your CV or LinkedIn profile
  • 12 questions, 75% to pass, unlimited retries.

A Tutorvo certificate confirms that you completed a course. It is not an official or professional qualification.

Illustration. Your certificate shows your own name, course and credential ID.

Before you buy

Questions about this course

Is this a subscription?

No. You pay $9.99 once for this course. There is no subscription and nothing renews automatically. Prices are in US dollars; taxes may be added where required.

What exactly do I get?

All lessons and labs of this course, the final exam and the certificate, including later updates to the course, for as long as Tutorvo offers it. Access is personal and tied to your account.

Can I get a refund?

Yes. If you are not satisfied, email hello@tutorvo.com within 14 days of buying and we refund the course in full via Stripe. The guarantee does not apply once a certificate for the course has been issued to you, or where there are signs of abuse.

When can I start?

Right after payment. Access starts immediately at your request; for consumers in the EU/EEA the statutory right of withdrawal therefore ends once access has begun, while our 14-day money-back guarantee applies regardless.

Do I need Excel or other software?

No. The labs run in a spreadsheet inside your browser on a laptop, tablet or phone. Function names and syntax follow Excel.

Is the certificate an official qualification?

No. It confirms that you completed all lessons of the course and passed its final exam. It is not an official, state-recognised or professional qualification. The name is taken from your profile when the certificate is issued.

Full details are in our Terms · hello@tutorvo.com

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