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Marketing Analytics Intermediate

SEO Analytics & Keyword Research Math

Prioritise keywords, estimate traffic from a CTR curve, forecast ranking gains, score content gaps, analyse search performance exports with weighted averages, find striking-distance queries, summarise backlinks and work out SEO ROI and payback, with every cell checked as you go.

8 lessons 8 labs 2.2 h Certificate

  • One-time payment
  • 14-day money-back guarantee
  • Secure checkout with Stripe

What you'll build

What you will be able to do

Each lab ends with a concrete result that you build yourself and the checker confirms, cell by cell.

  • Turn Quillfield Garden Supply's 12-keyword shortlist into a priority score, rank it and see how much search volume the top five cover.
  • Turn search volume and rank into estimated monthly clicks with a CTR-by-position curve and an approximate-match XLOOKUP.
  • Estimate the extra clicks a 6-month ranking plan could bring, ramp them in month by month and chart the forecast.
  • Find the keywords where rivals rank and you don't, score each gap by volume and difficulty, and pick the best one to write next.
  • Roll a query-by-page export up to page level with SUMIFS and calculate CTR and average position the right way, weighted by impressions.
  • Flag the queries that sit just below the top results, count them with COUNTIFS and estimate the clicks a push to position 3 could win.
  • Summarise a 16-link backlink export: unique referring domains with an expanding COUNTIF, the dofollow share and the strong domains.
  • Turn Quillfield Garden Supply's forecast organic clicks into orders and gross profit, set them against the content budget and find the month SEO pays back.

About this course

Keyword tools produce long lists; this course teaches you to turn them into priorities and forecasts. You score keywords by volume, intent and difficulty, estimate traffic from click-through rates at each ranking position and forecast what moving up is worth. A content gap analysis produces an opportunity score, and search performance data is summarised as page CTR and weighted average position. You isolate striking-distance terms ranking between eight and twenty, assess a backlink profile by referring domains and follow share, and finish with return on investment, linking traffic to revenue, content costs and payback. Useful for SEO specialists, content marketers and website owners; each lab is auto-checked and a certificate is awarded.

Curriculum

Course content

8 lessons · 8 labs · 2.2 h · final exam

  1. Keyword Prioritisation: Volume × Intent ÷ DifficultyLab15 min4 checked tasks
    Unlocked when you buy the course
  2. CTR by Position: Estimating Traffic per KeywordLab15 min4 checked tasks
    Unlocked when you buy the course
  3. Traffic Forecast: What Ranking Gains Are WorthLab18 min4 checked tasks
    Unlocked when you buy the course
  4. Content Gap Analysis and Opportunity ScoreLab18 min4 checked tasks
    Unlocked when you buy the course
  5. Search Console Data: Page CTR and Weighted Average PositionLab18 min4 checked tasks
    Unlocked when you buy the course
  6. Striking-Distance Keywords: Positions 8–20Lab15 min4 checked tasks
    Unlocked when you buy the course
  7. Backlink Profile: Referring Domains and Dofollow ShareLab15 min4 checked tasks
    Unlocked when you buy the course
  8. SEO ROI: Traffic to Revenue, Content Cost and PaybackLab18 min4 checked tasks
    Unlocked when you buy the course
  9. Final exam12 questions, 75% to pass, unlimited retries.

Certificate

Finish with a certificate you can verify

Complete every lesson and pass the final exam to receive a certificate of completion for this course, with a unique credential ID and a public verification page.

  • Names the course, your score and the date of issue
  • A verification link for your CV or LinkedIn profile
  • 12 questions, 75% to pass, unlimited retries.

A Tutorvo certificate confirms that you completed a course. It is not an official or professional qualification.

Illustration. Your certificate shows your own name, course and credential ID.

Before you buy

Questions about this course

Is this a subscription?

No. You pay $9.99 once for this course. There is no subscription and nothing renews automatically. Prices are in US dollars; taxes may be added where required.

What exactly do I get?

All lessons and labs of this course, the final exam and the certificate, including later updates to the course, for as long as Tutorvo offers it. Access is personal and tied to your account.

Can I get a refund?

Yes. If you are not satisfied, email hello@tutorvo.com within 14 days of buying and we refund the course in full via Stripe. The guarantee does not apply once a certificate for the course has been issued to you, or where there are signs of abuse.

When can I start?

Right after payment. Access starts immediately at your request; for consumers in the EU/EEA the statutory right of withdrawal therefore ends once access has begun, while our 14-day money-back guarantee applies regardless.

Do I need Excel or other software?

No. The labs run in a spreadsheet inside your browser on a laptop, tablet or phone. Function names and syntax follow Excel.

Is the certificate an official qualification?

No. It confirms that you completed all lessons of the course and passed its final exam. It is not an official, state-recognised or professional qualification. The name is taken from your profile when the certificate is issued.

Full details are in our Terms · hello@tutorvo.com

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