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Business & Operations Intermediate

Two-Sided Marketplace Metrics: GMV, Take Rate, Liquidity & Unit Economics

Run the numbers of a fictional services marketplace: GMV, net revenue and take rate, active buyers and sellers, fill rate and time to match, supply balance by city, contribution per order, coupon payback, network effects and a monthly dashboard, every cell checked as you go.

8 lessons 8 labs 1.9 h Certificate

  • One-time payment
  • 14-day money-back guarantee
  • Secure checkout with Stripe

What you'll build

What you will be able to do

Each lab ends with a concrete result that you build yourself and the checker confirms, cell by cell.

  • Turn HandyHive's September orders into GMV, add commission and booking fees to get net revenue, and compare the take rate across five service categories.
  • Measure what share of HandyHive's registered buyers and sellers are actually active, and follow the April cohorts of both sides for five months.
  • Summarise a log of HandyHive service requests by category: requests, filled requests, the fill rate and the average time it takes to find a seller.
  • Calculate buyers per seller and the fill rate for HandyHive's six cities, flag every city outside the healthy band and count where you need more sellers.
  • Follow one average order per category from net revenue to contribution: payment fees, customer support and incentives, and find the category that loses money on every order.
  • Check whether HandyHive's $25 first-order coupon pays for itself: contribution per buyer by month, the running total, the payback month and the cohort result after six months.
  • Measure how HandyHive's fill rate rises with seller density across ten zones, compare the slope in thin and dense zones and draw the curve as a scatter chart.
  • Complete HandyHive's monthly dashboard: take rate and GMV growth, a red flag on months below the fill-rate target and sparklines for the trend.

About this course

Marketplaces succeed when buyers and sellers find each other quickly and profitably. This course measures exactly that. You calculate gross merchandise value, net revenue and take rate by category, track active buyer and seller ratios and follow cohorts over time. Liquidity is measured through fill rate and time to match, and supply-demand balance is compared across cities. You compute contribution margin per order, test whether coupons and incentives pay back and relate fill rate to supply density to see network effects in action. A dashboard brings the key measures together. For marketplace founders, operators, product managers and investors evaluating platform businesses.

Curriculum

Course content

8 lessons · 8 labs · 1.9 h · final exam

  1. GMV, Net Revenue and Take Rate by CategoryLab14 min4 checked tasks
    Unlocked when you buy the course
  2. Buyers and Sellers: Active Ratios and CohortsLab13 min4 checked tasks
    Unlocked when you buy the course
  3. Liquidity: Fill Rate and Time to MatchLab15 min4 checked tasks
    Unlocked when you buy the course
  4. Supply and Demand Balance by CityLab14 min4 checked tasks
    Unlocked when you buy the course
  5. Contribution Margin per OrderLab14 min4 checked tasks
    Unlocked when you buy the course
  6. Subsidies and Incentives: Coupon PaybackLab13 min4 checked tasks
    Unlocked when you buy the course
  7. Network Effects: Fill Rate vs Supply DensityLab15 min4 checked tasks
    Unlocked when you buy the course
  8. The Marketplace DashboardLab13 min4 checked tasks
    Unlocked when you buy the course
  9. Final exam12 questions, 75% to pass, unlimited retries.

Certificate

Finish with a certificate you can verify

Complete every lesson and pass the final exam to receive a certificate of completion for this course, with a unique credential ID and a public verification page.

  • Names the course, your score and the date of issue
  • A verification link for your CV or LinkedIn profile
  • 12 questions, 75% to pass, unlimited retries.

A Tutorvo certificate confirms that you completed a course. It is not an official or professional qualification.

Illustration. Your certificate shows your own name, course and credential ID.

Before you buy

Questions about this course

Is this a subscription?

No. You pay $9.99 once for this course. There is no subscription and nothing renews automatically. Prices are in US dollars; taxes may be added where required.

What exactly do I get?

All lessons and labs of this course, the final exam and the certificate, including later updates to the course, for as long as Tutorvo offers it. Access is personal and tied to your account.

Can I get a refund?

Yes. If you are not satisfied, email hello@tutorvo.com within 14 days of buying and we refund the course in full via Stripe. The guarantee does not apply once a certificate for the course has been issued to you, or where there are signs of abuse.

When can I start?

Right after payment. Access starts immediately at your request; for consumers in the EU/EEA the statutory right of withdrawal therefore ends once access has begun, while our 14-day money-back guarantee applies regardless.

Do I need Excel or other software?

No. The labs run in a spreadsheet inside your browser on a laptop, tablet or phone. Function names and syntax follow Excel.

Is the certificate an official qualification?

No. It confirms that you completed all lessons of the course and passed its final exam. It is not an official, state-recognised or professional qualification. The name is taken from your profile when the certificate is issued.

Full details are in our Terms · hello@tutorvo.com

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