Contribution Margin per Order
This lesson is part of the course
In this lesson
You follow one average order per category from net revenue to contribution: payment fees, customer support and incentives, and find the category that loses money on every order.
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Lessons in this course
- GMV, Net Revenue and Take Rate by Category Locked
- Buyers and Sellers: Active Ratios and Cohorts Locked
- Liquidity: Fill Rate and Time to Match Locked
- Supply and Demand Balance by City Locked
- Contribution Margin per Order Locked
- Subsidies and Incentives: Coupon Payback Locked
- Network Effects: Fill Rate vs Supply Density Locked
- The Marketplace Dashboard Locked