Wholesale and Retail Pricing: Margin, Keystone and Price Points
This lesson is part of the course
In this lesson
You set wholesale prices from landed cost and a target margin, apply the keystone markup to get retail, round to .95 price points, and compare the retailer's margin with the brand's margin in its own web shop.
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Lessons in this course
- Fabric Consumption per Garment: Marker Efficiency and Wastage Locked
- Trims and Accessories: the Bill of Materials (BOM) Locked
- CMT Cost from SAM × Cost per Minute Locked
- FOB Price Build-Up: Cost Sheet, Overhead and Factory Margin Locked
- Landed Cost: Freight, Insurance and Duty on Top of FOB Locked
- Size-Ratio Order Breakdown: Quantities per Size and Cut Plan Locked
- Wholesale and Retail Pricing: Margin, Keystone and Price Points Locked
- Markdowns and Sell-Through: the Impact on Gross Margin (with a Chart) Locked