Frontlist to Backlist: Sales Decay & Lifetime Value of a Title
This lesson is part of the course
In this lesson
You forecast ten years of sales for The Salt Orchard from a first-year figure and year-on-year retention, discount the contribution to a lifetime value, split the copies into frontlist and backlist and chart the decay curve.
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Lessons in this course
- Unit Economics of a Print Book: List Price, Discount & Print Cost Locked
- Author Royalties: On List Price vs Net Receipts & Escalators Locked
- The Advance: Tranches, Earn-Out Copies & the Royalty Statement Locked
- Print Run Sizing, Unit Cost & the Reserve against Returns Locked
- Hardcover, Paperback, Ebook or Audiobook? Margins by Format Locked
- Self-Publishing: Royalty Tiers, Delivery Fees, Print-on-Demand & Break-Even Locked
- The Title P&L: From Revenue to Net Profit, with a Waterfall Chart Locked
- Frontlist to Backlist: Sales Decay & Lifetime Value of a Title Locked