Brand Attribute Perception Map (Scatter Chart)
This lesson is part of the course
In this lesson
You centre two image attributes on their category average, label each brand's quadrant and draw the perception map as an XY scatter.
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Lessons in this course
- The Brand Funnel: Aware → Consider → Prefer → Buy Locked
- Share of Voice vs Share of Market: Excess SOV Locked
- Brand Lift Study: Exposed vs Control and a z-Test Locked
- Net Sentiment from Social Mentions (COUNTIFS) Locked
- Awareness Tracking Over Time: Moving Averages and a Trend Chart Locked
- Price Premium and Brand Equity Indicators Locked
- Brand Attribute Perception Map (Scatter Chart) Locked
- The Brand KPI Scorecard: % of Target, Colour Scale and Sparklines Locked