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Quick A/B Read: Conversion per Variant, Lift in Points and "Is It Worth Shipping?"

Lesson 5 of 816 minLab

This lesson is part of the course

In this lesson

You read a finished checkout test like an interviewer expects: conversion per variant, the absolute lift in points, the smallest change the test can detect from a fictional lookup table, and a verdict.

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Lessons in this course

  1. Warm-Up: Clarifying the Question, Points vs Percent and Share-of-Total TrapsLab15 min Locked
  2. SQL-Style Questions: Joins with XLOOKUP, Unmatched Rows and GROUP BY with SUMIFSLab16 min Locked
  3. Metric Definitions: Active Users, Conversion and Why the Denominator DecidesLab15 min Locked
  4. Distribution Questions: Mean vs Median vs p90 and the Effect of One OutlierLab15 min Locked
  5. Quick A/B Read: Conversion per Variant, Lift in Points and "Is It Worth Shipping?"Lab16 min Locked
  6. Cohort Retention: Months Since Signup, the Cohort Grid and Pooled vs Average RatesLab17 min Locked
  7. Sanity Checks: Duplicated Rows, Impossible Rates and Totals That Don't Add UpLab16 min Locked
  8. Capstone: A Timed Take-Home – Net Revenue, Refund Rate, Revenue by Channel and One ChartLab18 min Locked