Pricing a Sponsorship: CPM-Based Quote, Deliverables & Usage Rights
This lesson is part of the course
In this lesson
You build a sponsorship quote for a cookware brand: expected views from the median of recent videos, a CPM-based fee per deliverable, uplifts for usage rights and exclusivity, and the effective CPM the brand pays.
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Lessons in this course
- From Views to Ad Revenue: Monetised Share, CPM and RPM Locked
- Upload Schedule & a 12-Month Channel Growth Forecast Locked
- Pricing a Sponsorship: CPM-Based Quote, Deliverables & Usage Rights Locked
- Affiliate & Merch Revenue: Clicks × Conversion × Order Value Locked
- Streaming Royalties per Stream & Splits between Writers and Producers Locked
- Memberships: Tier Revenue, Churn, Steady State & Lifetime Value Locked
- Creator P&L: Equipment Depreciation, Editor Costs & Tax Set-Aside Locked
- Diversification: Revenue Mix, Concentration (HHI) & Dependency Risk Locked