Acquisition Cost, Payback & Account Lifetime Value
This lesson is part of the course
In this lesson
You value a new Velmora Card Plus account over five years: survival, discounting, cumulative present value, the acquisition cost, the payback year and the lifetime value.
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Lessons in this course
- Account Portfolio Basics: Active Rate & Spend per Active Locked
- Interchange Revenue by Spend Category Locked
- Revolving Balances & Net Interest Margin Locked
- Fees per Account: Annual, Late, Foreign Transaction & More Locked
- Credit Losses: Net Charge-off Rate & Provision Expense Locked
- Rewards Cost & Breakage: What the Points Really Cost Locked
- Customer Profitability: Transactors vs Revolvers Locked
- Acquisition Cost, Payback & Account Lifetime Value Locked