Attribution Models: First, Last, Linear, Time-decay, Position-based
This lesson is part of the course
In this lesson
You split the revenue of ten customer journeys across five channels with five attribution models and see which channels last-click undervalues.
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Lessons in this course
- From Impressions to Sales: CTR, CVR, CPC, CPM and CPA Locked
- Keyword Report: SUMIFS by Campaign and Match Type Locked
- ROAS vs ROI: Margin, Break-even ROAS and Break-even CPA Locked
- Budget Pacing: Spend to Date and Month-end Projection Locked
- Quality Score, Ad Rank and Effective CPC (Simplified) Locked
- Attribution Models: First, Last, Linear, Time-decay, Position-based Locked
- Ad Creative Test: CTR Lift, z-Score and p-Value Locked
- Scaling Budgets: Diminishing Returns and Marginal CPA Locked