Comparing Acquisition Channels' Cohorts
This lesson is part of the course
In this lesson
You split the Q1 customers by acquisition channel and compare CAC, month-3 retention and 3-month margin per dollar of CAC to find the best paid channel.
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Lessons in this course
- First Purchase per Customer (MINIFS) and the Cohort Label Locked
- Cohort Size: New Customers per First-Purchase Month Locked
- Months Since First Purchase: Calendar Months, Not 30-Day Blocks Locked
- The Repeat-Purchase Triangle: Counting Active Customers, Not Orders Locked
- Retention % Triangle and a Heat Map Locked
- Revenue per Cohort and Cumulative Revenue per Customer Locked
- CAC Payback by Cohort: When Does Cumulative Margin Beat CAC? Locked
- Comparing Acquisition Channels' Cohorts Locked