Decoy Effect & Choice Architecture: Share Shifts and a Policy Summary
This lesson is part of the course
In this lesson
You measure how a dominated decoy pass shifts choice shares between two randomised groups, test whether the target option gains even among the original two options and chart the shares for a council summary.
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Lessons in this course
- Exponential vs Hyperbolic Discounting: β-δ Weights & Preference Reversals Locked
- Present Bias & Saving: a β-δ Saver vs a Commitment Device Locked
- The Value Function: Diminishing Sensitivity, Loss Aversion λ & Mixed Gambles Locked
- Probability Weighting: Decision Weights, Long Shots & Certainty Equivalents Locked
- Framing & Mental Accounting: Segregate Gains, Integrate Losses Locked
- Anchoring Experiment: Group Means, Effect Size d & the Anchoring Index Locked
- Defaults & Nudges: Opt-In vs Opt-Out Uptake, Uplift & a Confidence Interval Locked
- Decoy Effect & Choice Architecture: Share Shifts and a Policy Summary Locked