List Hygiene: Sunset Policy and List Decay over Six Months
This lesson is part of the course
In this lesson
You roll the list forward month by month, with hard bounces, unsubscribes and sunset removals, and see how much new opt-ins must replace.
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Lessons in this course
- Delivered, Hard vs Soft Bounces and the Bounce Rate Locked
- Spam Complaint Rate per Mailbox Provider and Thresholds Locked
- Inbox Placement from Seed Tests, Weighted by Your List Locked
- Engagement Segments: Recency of Opens and Clicks Locked
- List Hygiene: Sunset Policy and List Decay over Six Months Locked
- Authentication Checklist: Scoring SPF, DKIM, DMARC and One-Click Unsubscribe Locked
- Warm-up Schedule for a New IP or Domain: The Daily Volume Ramp Locked
- Revenue Impact of Better Deliverability Locked