KPI Definitions as Formulas: Ratios, Rates and Averages
This lesson is part of the course
In this lesson
You turn four channels' raw counts into conversion rate, average order value, return rate and CAC, and avoid the classic numerator/denominator traps.
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Lessons in this course
- KPI Definitions as Formulas: Ratios, Rates and Averages Locked
- Targets & Thresholds: Red, Amber, Green with IFS Locked
- Scoring Key Results 0–1: Linear Progress from Baseline to Target Locked
- Objective Score as a Weighted Average of Key Results Locked
- Cascading Team OKRs to Company Level with SUMPRODUCT Locked
- Leading vs Lagging Indicators: CORREL with a Lag Locked
- Trend & Variance vs Target over the Months Locked
- Metric Quality Checks: Completeness and Outliers Locked