Baskets as 0/1 Rows: Item Frequency and Support
This lesson is part of the course
In this lesson
You turn 24 shopping baskets into item counts, support values and the average basket size, the starting point of every market basket analysis.
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Lessons in this course
- Baskets as 0/1 Rows: Item Frequency and Support Locked
- Pair Support with SUMPRODUCT: the Co-Occurrence Matrix Locked
- Confidence A → B: How Often B Follows A Locked
- Lift: Is the Rule Better than Chance? Locked
- Leverage and Conviction: Size and Direction of a Rule Locked
- Filtering Rules by Minimum Support and Confidence, Ranking by Lift Locked
- The Apriori Idea: Pruning 3-Item Sets Before You Count Them Locked
- From Rules to Cross-Selling: Expected Uplift per Recommendation Locked