The Licensee's P&L: Wholesale Margin after Royalty, Marketing Fund and the Affordable Rate
This lesson is part of the course
In this lesson
You work from retail price to wholesale price, take off unit cost, royalty and the marketing-fund contribution, calculate the licensee's contribution and its margin, and find the highest royalty rate that still meets the licensee's target.
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Lessons in this course
- The Royalty Base: Gross Sales, Allowed Deductions & Net Sales by Category Locked
- Territories & Currencies: Local Sales, Contract FX Rates and Royalties in Dollars Locked
- Minimum Guarantees: Earned Royalties, Shortfall Payments & What Is Due Each Year Locked
- Advances & Recoupment: Cumulative Royalties, Unrecouped Balance and the Recoupment Quarter Locked
- The Licensee's P&L: Wholesale Margin after Royalty, Marketing Fund and the Affordable Rate Locked
- Royalty Statements: Building the Quarterly Statement and Late-Payment Interest Locked
- Royalty Audits: Under-Reported Sales, Extra Royalty and Audit Cost Shifting Locked
- The Licensor's Portfolio: Income by Category, Concentration and Renewal Decisions Locked