Budget vs Actual Tracker: Variances, CAC Payback and a Chart for the Review
This lesson is part of the course
In this lesson
You compare the half-year budget with actual spend per channel, calculate variances in money and %, turn CAC into payback months and chart budget vs actual for the mid-year review.
Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.
Lessons in this course
- Top-Down Budgets: % of Revenue, Last Year + x % and Benchmark Ranges Locked
- Objective-Based Budgets: From the Customer Target Back to Leads, Spend and CAC Locked
- Channel Response Curves: Diminishing Returns, Average vs Marginal CAC Locked
- Allocation by Marginal Returns: Funding the Best Next Block in Every Step Locked
- Working vs Non-Working Spend: Media, Production, Tools and Agency Fees Locked
- Monthly Phasing: Seasonality Weights, Launch Bursts and Cash Timing Locked
- Test & Contingency Reserve: Holding Money Back and Releasing It by Rule Locked
- Budget vs Actual Tracker: Variances, CAC Payback and a Chart for the Review Locked