Cost-Plus vs Value-Based Pricing
This lesson is part of the course
In this lesson
You price the Mill Pro grinder twice, by full cost plus markup and by economic value to the customer, and measure the money left on the table.
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Lessons in this course
- Price, Volume and Margin Trade-offs Locked
- The Price Waterfall: From List Price to Pocket Price Locked
- Cost-Plus vs Value-Based Pricing Locked
- Price Elasticity and the Profit-Maximising Price Locked
- Product Profitability: Contribution vs Fully Loaded (ABC) Locked
- Customer Profitability, Cost-to-Serve and the Whale Curve Locked
- Discounts and Promotions: Break-Even Volume Lift Locked
- Tiered Volume Pricing and Bundles with XLOOKUP Locked