TURF Reach: Unduplicated Reach and the Value of One More Item
This lesson is part of the course
In this lesson
You turn interest ratings into reach per class, calculate the unduplicated reach of two- and three-class line-ups with SUMPRODUCT and measure the extra reach one more class adds.
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Lessons in this course
- Ranking Questions: Average Rank, First Choices and Points per Rank Locked
- Best–Worst Counts: Scores per Appearance and the Top Perk Locked
- Best–Worst Shares: From Scores to Share of Preference Locked
- Segments: Rank Differences, Largest Gaps and a Weighted Total Locked
- TURF Reach: Unduplicated Reach and the Value of One More Item Locked
- TURF Line-Up: Compare All Combinations, Pick the Best, Check Frequency Locked
- Kano Categories: Evaluation Table, Main Category and Better–Worse Locked
- Prioritisation Matrix: Importance vs Satisfaction and a Roadmap Score Locked