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Business & Operations Intermediate

Startup Finance & SaaS Metrics

Work out unit economics, MRR, churn, LTV:CAC, runway, a seed-round cap table and scenarios the way founders and investors do, with every cell checked as you go.

8 lessons 8 labs 1.8 h Certificate

  • One-time payment
  • 14-day money-back guarantee
  • Secure checkout with Stripe

What you'll build

What you will be able to do

Each lab ends with a concrete result that you build yourself and the checker confirms, cell by cell.

  • Work out what each Tidyshift plan really earns per customer per month, and what an average customer is worth.
  • Build a six-month MRR bridge, roll it forward month by month and turn it into ARR, growth rate and quick ratio.
  • Measure how many customers and how much revenue Tidyshift kept in 2027, by segment and in total.
  • Calculate what it costs Tidyshift to win a customer, what that customer is worth over their lifetime, and how much churn the model can take.
  • Compare five acquisition channels by how many months of gross profit it takes to earn back their CAC.
  • Build a driver-based 12-month cash forecast and find the exact month Tidyshift runs out of money if nothing changes.
  • Model Tidyshift's seed round: post-money valuation, a new option pool, the share price and how much the founders are diluted.
  • Build a scenario switch with INDEX or CHOOSE, then find the break-even number of customers and the profit in each case.

About this course

Founders are expected to know their numbers cold, from margin per customer to the month cash runs out. This course builds that fluency. You start with unit economics, moving from price and cost of goods to contribution. An MRR bridge separates new, expansion and churned revenue into ARR, and you measure logo churn, revenue churn and net revenue retention. Acquisition cost and lifetime value lead to the LTV-to-CAC ratio and payback months by channel. Burn rate and runway pinpoint when money ends, a seed round with an option pool shows dilution on the cap table, and break-even analysis is tested under worst, base and best cases. For founders, early employees and startup-minded students.

Curriculum

Course content

8 lessons · 8 labs · 1.8 h · final exam

  1. Unit Economics: Price, COGS and ContributionLab12 min4 checked tasks
    Unlocked when you buy the course
  2. MRR Bridge: New, Expansion, Churn and ARRLab14 min5 checked tasks
    Unlocked when you buy the course
  3. Churn and Retention: Logo Churn, Revenue Churn and NRRLab13 min4 checked tasks
    Unlocked when you buy the course
  4. CAC, LTV and the LTV:CAC RatioLab13 min4 checked tasks
    Unlocked when you buy the course
  5. CAC Payback Months by ChannelLab13 min4 checked tasks
    Unlocked when you buy the course
  6. Burn Rate, Runway and the Month Cash Runs OutLab15 min5 checked tasks
    Unlocked when you buy the course
  7. Cap Table and Dilution: A Seed Round with an Option PoolLab15 min4 checked tasks
    Unlocked when you buy the course
  8. Break-even and Worst / Base / Best ScenariosLab15 min4 checked tasks
    Unlocked when you buy the course
  9. Final exam12 questions, 75% to pass, unlimited retries.

Certificate

Finish with a certificate you can verify

Complete every lesson and pass the final exam to receive a certificate of completion for this course, with a unique credential ID and a public verification page.

  • Names the course, your score and the date of issue
  • A verification link for your CV or LinkedIn profile
  • 12 questions, 75% to pass, unlimited retries.

A Tutorvo certificate confirms that you completed a course. It is not an official or professional qualification.

Illustration. Your certificate shows your own name, course and credential ID.

Before you buy

Questions about this course

Is this a subscription?

No. You pay $9.99 once for this course. There is no subscription and nothing renews automatically. Prices are in US dollars; taxes may be added where required.

What exactly do I get?

All lessons and labs of this course, the final exam and the certificate, including later updates to the course, for as long as Tutorvo offers it. Access is personal and tied to your account.

Can I get a refund?

Yes. If you are not satisfied, email hello@tutorvo.com within 14 days of buying and we refund the course in full via Stripe. The guarantee does not apply once a certificate for the course has been issued to you, or where there are signs of abuse.

When can I start?

Right after payment. Access starts immediately at your request; for consumers in the EU/EEA the statutory right of withdrawal therefore ends once access has begun, while our 14-day money-back guarantee applies regardless.

Do I need Excel or other software?

No. The labs run in a spreadsheet inside your browser on a laptop, tablet or phone. Function names and syntax follow Excel.

Is the certificate an official qualification?

No. It confirms that you completed all lessons of the course and passed its final exam. It is not an official, state-recognised or professional qualification. The name is taken from your profile when the certificate is issued.

Full details are in our Terms · hello@tutorvo.com

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