CAC, LTV and the LTV:CAC Ratio
This lesson is part of the course
In this lesson
You calculate what it costs Tidyshift to win a customer, what that customer is worth over their lifetime, and how much churn the model can take.
Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.
Lessons in this course
- Unit Economics: Price, COGS and Contribution Locked
- MRR Bridge: New, Expansion, Churn and ARR Locked
- Churn and Retention: Logo Churn, Revenue Churn and NRR Locked
- CAC, LTV and the LTV:CAC Ratio Locked
- CAC Payback Months by Channel Locked
- Burn Rate, Runway and the Month Cash Runs Out Locked
- Cap Table and Dilution: A Seed Round with an Option Pool Locked
- Break-even and Worst / Base / Best Scenarios Locked