Tutorvo

Unit Economics: Price, COGS and Contribution

Lesson 1 of 812 minLab

This lesson is part of the course

In this lesson

You work out what each Tidyshift plan really earns per customer per month, and what an average customer is worth.

Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.

Lessons in this course

  1. Unit Economics: Price, COGS and ContributionLab12 min Locked
  2. MRR Bridge: New, Expansion, Churn and ARRLab14 min Locked
  3. Churn and Retention: Logo Churn, Revenue Churn and NRRLab13 min Locked
  4. CAC, LTV and the LTV:CAC RatioLab13 min Locked
  5. CAC Payback Months by ChannelLab13 min Locked
  6. Burn Rate, Runway and the Month Cash Runs OutLab15 min Locked
  7. Cap Table and Dilution: A Seed Round with an Option PoolLab15 min Locked
  8. Break-even and Worst / Base / Best ScenariosLab15 min Locked