ACoS vs TACoS vs ROAS by Campaign Type (SUMIFS + Chart)
This lesson is part of the course
In this lesson
You roll eight campaigns up by match type with SUMIFS, compare ACoS with ROAS, measure the whole store's TACoS and chart which campaign type is the most expensive.
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Lessons in this course
- Landed Cost per Unit: Product, Freight & Duty Locked
- Referral & Fulfilment Fees: Profit per Unit and Margin Locked
- Break-even ACoS, Target ACoS & Max Ad Cost per Sale Locked
- ACoS vs TACoS vs ROAS by Campaign Type (SUMIFS + Chart) Locked
- Keyword Bid Math: Max CPC from Conversion Rate & Target ACoS Locked
- Reorder Point, Days of Cover & Storage Fees Locked
- Returns & Refunds: Profit per Order after Returns Locked
- Product-launch P&L: Ramp-up, Ads & Payback (Chart) Locked