Ad Auctions: Generalised Second Price, Quality Score and the Best Position
This lesson is part of the course
In this lesson
You work out what each ad position would cost Gavelry per click and per day, and find the position that earns the most, which is not the top one.
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Lessons in this course
- Auction Formats: Who Wins and Who Pays (English, Dutch, First-Price, Vickrey)Free
- Expected Revenue with Uniform Values: Order Statistics Locked
- Optimal Bid Shading in First-Price Auctions: (n − 1) ÷ n × Value Locked
- Revenue Equivalence: First-Price, Second-Price and All-Pay Side by Side Locked
- Reserve Prices: Expected Revenue over Reserve Levels (Chart) Locked
- The Winner's Curse: Common Values and Estimate Errors (Chart) Locked
- Ad Auctions: Generalised Second Price, Quality Score and the Best Position Locked
- Bidding in Procurement (Reverse) Auctions: Margin vs Win Probability Locked