Attribution Cases: Last Click, First Click, Linear and Position-Based on the Same Paths
This lesson is part of the course
In this lesson
You give the revenue of ten customer paths to the channels under four attribution rules with SUMIFS and SUMPRODUCT, and see how the credit – and the budget argument – moves.
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Lessons in this course
- Funnel Questions: Step Conversion, Where the Drop Is and What a 1-Point Lift Is Worth Locked
- Campaign Economics: ROAS, ROI on Gross Profit, CAC, Payback and the Blended CAC Trap Locked
- Attribution Cases: Last Click, First Click, Linear and Position-Based on the Same Paths Locked
- A/B Test Readouts: Relative Lift, the z-Value, Ship or Not, and the Peeking Trap Locked
- Cohort Questions: Retention by Signup Month, Revenue to Date per Signup and the Healthiest Cohort Locked
- Sizing and Budget Questions: a Top-Down Market Estimate, Clicks and Budget for a Target, and the 3:1 Check Locked
- The Exhibit Case: Clean a Messy Campaign Export, Build the Summary, Name the Insight and Chart It Locked
- Timed Mock Interview: Twelve Mixed Questions on One Data Set and a Self-Score Locked