Sizing and Budget Questions: a Top-Down Market Estimate, Clicks and Budget for a Target, and the 3:1 Check
This lesson is part of the course
In this lesson
You answer two back-of-envelope questions: how big an online market is from four stated assumptions, and what budget a customer target needs – then check the implied CAC against lifetime gross profit.
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Lessons in this course
- Funnel Questions: Step Conversion, Where the Drop Is and What a 1-Point Lift Is Worth Locked
- Campaign Economics: ROAS, ROI on Gross Profit, CAC, Payback and the Blended CAC Trap Locked
- Attribution Cases: Last Click, First Click, Linear and Position-Based on the Same Paths Locked
- A/B Test Readouts: Relative Lift, the z-Value, Ship or Not, and the Peeking Trap Locked
- Cohort Questions: Retention by Signup Month, Revenue to Date per Signup and the Healthiest Cohort Locked
- Sizing and Budget Questions: a Top-Down Market Estimate, Clicks and Budget for a Target, and the 3:1 Check Locked
- The Exhibit Case: Clean a Messy Campaign Export, Build the Summary, Name the Insight and Chart It Locked
- Timed Mock Interview: Twelve Mixed Questions on One Data Set and a Self-Score Locked