Churn Drivers: Churn Rate by Attribute and Lift
This lesson is part of the course
In this lesson
You cut 30 customers by plan, acquisition channel and onboarding call, calculate the churn rate of every segment and its lift over the average, and find the strongest churn signal.
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Lessons in this course
- Tenure and the Churn Flag: Censoring at a Cut-Off Date Locked
- The Monthly Hazard Rate by Tenure Month Locked
- The Survival Curve S(t) = Π(1 − h) and the Median Lifetime Locked
- Kaplan-Meier with Censored Customers: Step Table and Curve Locked
- Comparing Segments: Basic vs Plus Curves and a Simple Log-Rank Test Locked
- Expected Lifetime and LTV from the Survival Curve Locked
- Churn Drivers: Churn Rate by Attribute and Lift Locked
- Retention Intervention ROI: Who Should Get the Save Offer? Locked