Retention Intervention ROI: Who Should Get the Save Offer?
This lesson is part of the course
In this lesson
You price a save offer for three target groups: how many customers it really saves, what they are worth, the net value and ROI of each option, and the churn reduction the offer needs just to break even.
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Lessons in this course
- Tenure and the Churn Flag: Censoring at a Cut-Off Date Locked
- The Monthly Hazard Rate by Tenure Month Locked
- The Survival Curve S(t) = Π(1 − h) and the Median Lifetime Locked
- Kaplan-Meier with Censored Customers: Step Table and Curve Locked
- Comparing Segments: Basic vs Plus Curves and a Simple Log-Rank Test Locked
- Expected Lifetime and LTV from the Survival Curve Locked
- Churn Drivers: Churn Rate by Attribute and Lift Locked
- Retention Intervention ROI: Who Should Get the Save Offer? Locked