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Content Portfolio Ranking: Top Performers and the 80/20 Rule

Lesson 7 of 816 minLab

This lesson is part of the course

In this lesson

You rank 15 articles by sessions, compute the cumulative share without sorting, count how many articles bring 80% of the traffic and chart the ranking.

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Lessons in this course

  1. Content Production Cost per ArticleLab14 min Locked
  2. Traffic per Article and the Ramp-Up CurveLab16 min Locked
  3. Organic Traffic Value: the Equivalent Paid CPCLab15 min Locked
  4. Assisted Conversions and Pipeline from ContentLab16 min Locked
  5. Content Decay Detection: Decline Flags and Conditional FormattingLab18 min Locked
  6. Refresh vs New Article: Which Dollar Works Harder?Lab16 min Locked
  7. Content Portfolio Ranking: Top Performers and the 80/20 RuleLab16 min Locked
  8. Annual Content Plan and Payback (Chart)Lab20 min Locked