Organic Traffic Value: the Equivalent Paid CPC
This lesson is part of the course
In this lesson
You put a dollar value on organic clicks with the keyword CPC, compute a click-weighted blended CPC and find how many months of traffic value cover each article's cost.
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Lessons in this course
- Content Production Cost per Article Locked
- Traffic per Article and the Ramp-Up Curve Locked
- Organic Traffic Value: the Equivalent Paid CPC Locked
- Assisted Conversions and Pipeline from Content Locked
- Content Decay Detection: Decline Flags and Conditional Formatting Locked
- Refresh vs New Article: Which Dollar Works Harder? Locked
- Content Portfolio Ranking: Top Performers and the 80/20 Rule Locked
- Annual Content Plan and Payback (Chart) Locked