Project 3 · Marketing Campaigns: Channel Summary, Best Channel and the Chart
This lesson is part of the course
In this lesson
You roll the 16 campaigns up into five channels, calculate each channel's ROAS, rank them in a sorted bar chart and state which channel earns back its budget best.
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Lessons in this course
- Project 1 · E-commerce Sales: Clean the Orders and Compute the KPIs Locked
- Project 1 · E-commerce Sales: Monthly Trend, Top Product and the Insight Locked
- Project 2 · HR Attrition: Clean the Leaver Flags and Compare Departments Locked
- Project 2 · HR Attrition: Find the Drivers and Chart Them Locked
- Project 3 · Marketing Campaigns: Fix the Spend Column, ROAS and CPA Locked
- Project 3 · Marketing Campaigns: Channel Summary, Best Channel and the Chart Locked
- Project 4 · Customer Support: Resolution Time, SLA and Backlog Locked
- Project 4 · Customer Support: Resolution-Time Histogram and the Insight Locked