Write the Headline: State the Insight With the Number
This lesson is part of the course
In this lesson
You turn the repeat-purchase chart into a story: before/after averages, a headline formula that writes the insight with its numbers, and a chart whose title is that headline.
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Lessons in this course
- Start With the Message: Pick the Right Chart Locked
- Declutter: Drop the Legend, Label the Bars Directly Locked
- Highlight One Series: Colour With Purpose Locked
- Sorted Bars & Top 5 + Other: Rank With Formulas Locked
- Before and After: The Two-Point Slope Chart Locked
- Showing Change: Waterfall vs Stacked Columns Locked
- Honest Axes: Bars Start at Zero Locked
- Write the Headline: State the Insight With the Number Locked