Cost per Piece: Print, Postage, Lettershop and List Rental
This lesson is part of the course
In this lesson
You build up the full cost of Hearthwood Home's 60,000-piece fall catalog mailing, piece by piece and per thousand.
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Lessons in this course
- Cost per Piece: Print, Postage, Lettershop and List Rental Locked
- Response Rate, Cost per Order and Sales per Piece Locked
- Contribution per Order and the Break-even Response Rate Locked
- List Testing: Two Rented Lists and a z-Test Locked
- RFM Deciles: Mail Only the Segments Above Break-even Locked
- Catalog Economics: Sales and Margin per Page Locked
- Lifetime Value of a New Buyer and the Allowable Acquisition Cost Locked
- Rollout Forecast: From a 10,000-Name Test to the Full List Locked