RFM Deciles: Mail Only the Segments Above Break-even
This lesson is part of the course
In this lesson
You forecast the profit of each RFM decile of the house file and mail only the deciles whose response beats break-even.
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Lessons in this course
- Cost per Piece: Print, Postage, Lettershop and List Rental Locked
- Response Rate, Cost per Order and Sales per Piece Locked
- Contribution per Order and the Break-even Response Rate Locked
- List Testing: Two Rented Lists and a z-Test Locked
- RFM Deciles: Mail Only the Segments Above Break-even Locked
- Catalog Economics: Sales and Margin per Page Locked
- Lifetime Value of a New Buyer and the Allowable Acquisition Cost Locked
- Rollout Forecast: From a 10,000-Name Test to the Full List Locked