Ad Cost per Purchase: CPM, CTR, Conversion Rate & Break-Even ROAS
This lesson is part of the course
In this lesson
You turn each ad set's CPM, click-through rate and conversion rate into a cost per purchase, set the break-even ROAS from the contribution per order, compare it with the actual ROAS and name the ad set that loses money.
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Lessons in this course
- Base Cost by Variant: Product × Size, Print Areas & Gross Margin Locked
- Shipping by Zone: First Item, Additional Items & the Shipping Gap Locked
- Payment Fees, Monthly Tools & Contribution per Order Locked
- Ad Cost per Purchase: CPM, CTR, Conversion Rate & Break-Even ROAS Locked
- Refunds, Reprints & Disputes: Rates by Cause and Cost per Order Locked
- Delivery Promise: Production Days, Transit Days & Late Orders Locked
- Choosing a Print Partner: Weighted Scores, Ranking & the Cheapest Acceptable Option Locked
- Store P&L & Bundles: Orders by Product, AOV, Break-Even Orders and the Chart Locked