Post-Event Review: Incremental Profit, Returns Allowance, New vs Existing Customers and a Chart
This lesson is part of the course
In this lesson
You review the sale by category: gross profit after a returns allowance, the incremental profit against the baseline and after the extra costs, the share of orders from new customers and a chart of sale vs baseline gross profit that shows which categories really paid off.
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Lessons in this course
- The Baseline: Normal Daily Orders, the Weekday Pattern and the Sale-Day Baseline Locked
- Break-Even Uplift: How Much More You Must Sell to Pay for the Discount Locked
- Discount Ladder: 10 / 20 / 30 % Scenarios, Margin per Order and the Free-Shipping Threshold Locked
- Event Forecast: Uplift Factors by Category, Units and Revenue per Day Locked
- Stock Build-Up: Units Needed, Case Packs, Lead Times and Latest Order Dates Locked
- Pull-Forward and the Post-Sale Dip: Net Incremental Units Locked
- Operations Peak: Orders per Hour, Packing Staff and Parcel Volumes vs Carrier Capacity Locked
- Post-Event Review: Incremental Profit, Returns Allowance, New vs Existing Customers and a Chart Locked