Pull-Forward and the Post-Sale Dip: Net Incremental Units
This lesson is part of the course
In this lesson
You compare actual daily units with the baseline in the week before, during and after the sale, measure the lift on the sale days and the dips around them and work out how much of the lift was only shifted demand.
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Lessons in this course
- The Baseline: Normal Daily Orders, the Weekday Pattern and the Sale-Day Baseline Locked
- Break-Even Uplift: How Much More You Must Sell to Pay for the Discount Locked
- Discount Ladder: 10 / 20 / 30 % Scenarios, Margin per Order and the Free-Shipping Threshold Locked
- Event Forecast: Uplift Factors by Category, Units and Revenue per Day Locked
- Stock Build-Up: Units Needed, Case Packs, Lead Times and Latest Order Dates Locked
- Pull-Forward and the Post-Sale Dip: Net Incremental Units Locked
- Operations Peak: Orders per Hour, Packing Staff and Parcel Volumes vs Carrier Capacity Locked
- Post-Event Review: Incremental Profit, Returns Allowance, New vs Existing Customers and a Chart Locked