Huff Gravity Model: Probabilities and Market Share
This lesson is part of the course
In this lesson
You run a Huff model for six towns and four bakery-cafés (two Maple & Rye, two competitors) to estimate each store's expected sales and Maple & Rye's market share.
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Lessons in this course
- Haversine: Straight-Line Distance from Latitude & Longitude Locked
- Distance Matrix: Every Customer Town × Every Store Locked
- Nearest Store per Customer with MIN and INDEX/MATCH Locked
- Catchment Rings: Counts and Revenue within a Radius Locked
- Drive-Time Proxy: Circuity Factor and Speed Assumptions Locked
- Territory Balancing: Workload per Sales Rep Locked
- Huff Gravity Model: Probabilities and Market Share Locked
- New Site Selection: Weighted Scoring and a Scatter Map Locked