Marketing Development Funds: Accrual on Revenue, Capped Claims, Unused Funds and Expiry
This lesson is part of the course
In this lesson
You accrue marketing development funds as a % of each partner's revenue, approve claims up to the share and the balance, measure the unused funds and set the expiry date with EOMONTH.
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Lessons in this course
- Partner Tiers: Revenue Thresholds, Certification Requirements and Tier Changes per Year Locked
- Partner Margins: Tier Discount off List, Our Net Price, the Partner's Margin and How Far It Can Discount Locked
- Growth Rebates: Quarterly Tiers on Growth, Accruals and the Year-End Payout Locked
- Deal Registration: Conflict Checks, First-Come Approval, the Extra Discount and Expiry Locked
- Marketing Development Funds: Accrual on Revenue, Capped Claims, Unused Funds and Expiry Locked
- Partner Pipeline: Sourced vs Influenced, Open Pipeline, Win Rate and Revenue per Active Partner Locked
- Direct vs Partner: Net Revenue, Cost to Serve per Deal and the Break-Even Partner Discount Locked
- Programme ROI & Dashboard: Incremental Revenue, Programme Costs, ROI per Tier and a Chart Locked