Engagement Scores: Weighted Points and Hot, Warm and Cold Attendees
This lesson is part of the course
In this lesson
You build a weighted engagement score from minutes watched, polls, questions and downloads with SUMPRODUCT, sort attendees into hot, warm and cold with IFS and count the hot ones.
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Lessons in this course
- The Webinar Funnel: Page Views, Registrations, Attendees and Leads Locked
- Registration Sources: Registrations, Spend and Cost per Registrant by Channel Locked
- Show-Up Rates: Lead-Time Buckets and the Reminder Effect Locked
- Replays: Combined Reach, Replay Leads and Plays per Viewer Locked
- Engagement Scores: Weighted Points and Hot, Warm and Cold Attendees Locked
- From Leads to Pipeline: Opportunities, Won Revenue and Cost per Lead Locked
- Reverse Planning: Registrations Needed for a Lead Target and the Series Calendar Locked
- Capstone: Series Dashboard with Show-Up Rates, Cost per Lead, Ranks and a Chart Locked