Reverse Planning: Registrations Needed for a Lead Target and the Series Calendar
This lesson is part of the course
In this lesson
You work backwards from a lead target to the live attendees, registrations, page views and paid budget you need, rounding up at every step, and lay out the event dates and promotion start dates of the series.
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Lessons in this course
- The Webinar Funnel: Page Views, Registrations, Attendees and Leads Locked
- Registration Sources: Registrations, Spend and Cost per Registrant by Channel Locked
- Show-Up Rates: Lead-Time Buckets and the Reminder Effect Locked
- Replays: Combined Reach, Replay Leads and Plays per Viewer Locked
- Engagement Scores: Weighted Points and Hot, Warm and Cold Attendees Locked
- From Leads to Pipeline: Opportunities, Won Revenue and Cost per Lead Locked
- Reverse Planning: Registrations Needed for a Lead Target and the Series Calendar Locked
- Capstone: Series Dashboard with Show-Up Rates, Cost per Lead, Ranks and a Chart Locked