Building a Media Plan: Budget Split, Impressions and TRPs by Channel
This lesson is part of the course
In this lesson
You split a 750,000 USD budget over six channels and turn it into target impressions, TRPs and a blended CPM.
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Lessons in this course
- GRPs, TRPs and the Target Audience Locked
- CPM and CPP: Cost per Thousand and Cost per Rating Point Locked
- Building a Media Plan: Budget Split, Impressions and TRPs by Channel Locked
- Reach Overlap and Combined Reach (Random Duplication) Locked
- Effective Frequency: Reach at 3+ from a Frequency Distribution Locked
- Flighting: Weeks On and Off, Weekly TRPs and a Schedule Chart Locked
- Plan Optimisation: Cost per Reach Point and the Best Mix Locked
- Post-Campaign Analysis: Delivery vs. Plan and Make-goods Locked