Post-Campaign Analysis: Delivery vs. Plan and Make-goods
This lesson is part of the course
In this lesson
You compare delivered with planned TRPs for six channels, recalculate the real cost per TRP and flag the channels that owe a make-good.
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Lessons in this course
- GRPs, TRPs and the Target Audience Locked
- CPM and CPP: Cost per Thousand and Cost per Rating Point Locked
- Building a Media Plan: Budget Split, Impressions and TRPs by Channel Locked
- Reach Overlap and Combined Reach (Random Duplication) Locked
- Effective Frequency: Reach at 3+ from a Frequency Distribution Locked
- Flighting: Weeks On and Off, Weekly TRPs and a Schedule Chart Locked
- Plan Optimisation: Cost per Reach Point and the Best Mix Locked
- Post-Campaign Analysis: Delivery vs. Plan and Make-goods Locked