Reach: Audience × Read-Through, Gross Reach & Estimated Unique Reach
This lesson is part of the course
In this lesson
You turn outlet audiences into estimated reach: a read-through factor per tier with XLOOKUP, gross reach per outlet, the Tier 1 share of all reach and an estimated unique reach.
Buy the course once for $9.99 to unlock every lesson and lab, the final exam and the certificate – lifetime access, no subscription.
Lessons in this course
- The Coverage Log: Items by Month, Outlet Tier & Tone Locked
- Reach: Audience × Read-Through, Gross Reach & Estimated Unique Reach Locked
- Share of Voice: Raw Mentions, Tier Weights & Tier 1 Share Locked
- Message Pull-Through: Key Messages per Item, per Message & per Outlet Locked
- Releases & Spokespeople: Pickup Rates, Tier 1 Share & Quotes per Interview Locked
- Outcomes: Visits & Sign-ups in a Window After Coverage, Baseline & Cost per Outcome Locked
- Comparing Measures: Why Ad-Equivalent Value Misleads & a Composite Quality Score Locked
- The Monthly PR Dashboard: Rolled-Up KPIs, Targets in Points & a Share-of-Voice Trend Locked